
Sightline Institute – Housing Messaging Resource
This online resource from Sightline is a go-to guide for anyone communicating about housing reform. Drawing on years of field-tested research, it offers practical messaging guides, short educational videos, and key “dos and don’ts” to help advocates, policymakers, and community leaders talk about new housing options in ways that resonate. Whether you’re writing a campaign, speaking with media, or just trying to shift the narrative in your community, this toolkit helps frame the conversation for real-world impact.

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